Placement

Publication, broadcast, webcast, podcast, audience

Placement
Webcast is probably the best way to distribute Fivestar's documentary because of my target audience. For example, my target audience is 14-18 year olds and they watch stuff online more that actual television. This is effective because I will not waste money on the cost to distribute to TV. The cost of producing a professional webcast can cost anywhere between £5000-£7000, this is significantly cheaper than distributing it on TV. This is better than the other ways because it is one of the cheapest options and one of the most effective because most of my target audience watch TV online rather than on TV.

This is significantly better than distributing on TV because it is cheaper and more effective. For example, it averagely costs around £5000-£7000. Where as, it costs anywhere up to £50,000 to distribute it on TV. Webcasts are better for Fivestar because most of their target audience watch TV on the internet rather than actual TV. This is effective because it is not only cheaper but will increase their profit.



Bibliography
"Google Answers: Cost Of Webcast Production". Answers.google.com. N.p., 2016. Web. 9 May 2016.
 N.p., 2016. Web. 9 May 2016.