Socio economics
I am studying youth crime in Banstead, part of this process is to understand the socio economical background of my audience. Social economics is the social science that studies how economic activity affects and is shaped by social processes. My target audience is 16-18 year olds. This has been influenced by my research that showed me unemployment in this age group in Surrey is 77.9%. This may be a leading factor in youth crime. Furthermore, they are more likely to have the time to watch my documentary give their free time.
Geodemographic
This is research that combines demographics (what makes you) and psychographics (your personality) and Geographic’s (the area you live in). Geodemographic research combines demographics, this is what makes you. For example, your age or gender. It also has psychographics, this is your personality. Finally the last trait it combines is geographic this is the area you live in. This main audience of my documentary will be the parents of the teenagers in Banstead. Geodemographic research applies to this because the parents will be curious about what their children get up to when they’re not around.
Psychographics
Psychographics are the measurements of your personality. My target audiences psychographics might be that they thing that the children are well behaved and they think this documentary might prove that. Another example is that that have a stereotypical view on teenagers and my documentary might change their view or confirm it.
Ethnographics
This is the word that describes cultures where they live and how they live. This is also to understand their way of life. Ethnographics is the type of research that analyses the culture of which a person comes from. It looks at where they live and how they live also, it is to understand their way of life. This effects my documentary because it is about youth crime in Banstead. For example, a Banstead native may disagree with the crime I am listing because from his generation the crime that used to happen were a lot worse.
Basics
My primary audience are the parents of teenagers in Banstead as they might be curious and interested in what their child is up to when they are not watching what they are doing. There occupation may affect this because some people may work with children and have a completely different view to someone who works in a office and never works with children. My secondary audience are the teenagers their gender may effect this because the crime mostly involve teenage boys.
Media and Product Preferences
This is the things my target audience use as well as the products they prefer to buy. This can be affected by the people they are around. For example, a teenager buys a new phone and shows it to his friend group this will then influence the friend group to buy the phone as they think it is cool to have. This is effective for my documentary because I can spread the word to increase popularity.
Buying Patterns
This is the pattern in which people buy things. For example, someone will buy a new phone if everyone else has it because it will increase their popularity among piers. This is useful for my documentary because I can use these to promote my films.
Bibliography:
Mirror, S. (2016) Which areas of east Surrey have the lowest rates of employment? Available at: http://www.surreymirror.co.uk/Surrey-boasts-highest-employment-rate-South-East/story-28616665-detail/story.html (Accessed: 19 April 2016).
In-line Citation:
(Mirror, 2016)
No comments:
Post a Comment