Secondary Research- quantative research

Quantitative research is when people answer questions numerically or in a statistical format. For example, What is the average percentage of teenagers who enjoy living in Banstead? The answer to that question is 43%. Quantitative research is used in many things for example:

Website hits-
The first example of research I will use is the likes on the Banstead Youth Club Facebook page. They have 71 likes at the time of looking. This research is useful because it shows me how many people actually visit or attend youth clubs in Banstead. This research is useful for the documentary about teenagers living in Banstead because it shows that out of the all the teenagers that are regularly in Banstead that only a fraction of them actually visit the local youth club. This is effective because it shows that today's generation of Banstead teenagers do not want to visit youth clubs as they find them boring.

Readership Circulation-
The second example I will use for quantitative research is Readership circulation. This is the statistic that measures how many people are reading a specific newspaper or magazine. The example I will be using is the amount of teenagers that read the Banstead Guardian. Only 6% of the teenage population in Banstead read the Banstead Guardian. This is effective because it shows that most of the teenagers are not reading the local paper which means that they are not aware of local issues or new development that may relate to them. This is useful to the documentary on teenagers in Banstead because it shows how the recent generation do not read the local paper instead they are playing video games or they are on social media.

Box office figures-
This is the statistic used to show how many people are attending a specific cinema and also shows the most popular film in that specific cinema. The example i will be using is the number of teenagers that visit Epsom cinema (this is the closest cinema to Banstead). The statistic reads that 35% of the weekly visitors to the cinema are between the ages of 11 and 18. This is effective because it shows how many teenagers visit the cinema and it is a high percentage so it shows me that most teenagers visit the cinema. This research apply to the documentary on Banstead teenagers because it shows me that if i want to attract a teenage audience then i can distribute the documentary to Epsom Cinema where the highest percentage of viewers are teenagers.