Product market, competition, competitor analysis advertising placement advertising effectiveness
Product Market
Product market is about making your products accessible for your costumers. We do this because it satisfy are costumers and makes them happy. This applies to me because I can see if the audience likes the name of film.
E.g. is my documentary name “Straight Outta of Banstead” better than these other youth crime documentary names?
Jailbird
Young Kids, Hard Time
Juvenile Justice
Yes: ////////
No:
100% of the people I asked said that my name is better than the other real documentary names. This is effective because my name is better than other names.
Competition
This applies to my short documentary because I need to understand my competitors and improve on my own work to stand up with them. For example the documentary Young Kids, Hard time is a documentary about teenage criminals I can improve on this by making sure my audience can relate to the people I am documenting about.
Competitor Analysis
Advertising Placement
The one product that teenagers might be into is Red Bull. But I will not have the budget to pay for this to be in documentary. Therefore, I can solve this buy using a cheap energy drink from the corner shop. This is effective because it is not a massive brand but it is easily recognizable for Banstead teenagers, which could still make my documentary popular. I recognize that if this was shown on a public broadcast channel then I would have to hide branding as they do not have commercial rights.
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