Program Ratings

1. Gathering agencies are companies that collect specific statistics and data. For example, Barb collect statistics for the most viewed television programs in that current week. This is effective because it can show you the most viewed programs of that week which shows how popular that specific program is.

2. Most Popular TV Programs:
- Sherlock (FRI 21:04)
- New Year's Eve (THU 23:59)
- Eastenders (FRI 20:02)
- War and Peace (SUN 21:00)

The main reason I think that Sherlock is at the top of the list is because it was the Christmas special and it showed the return of Sherlock, after his so called death. This is effective because the producers left the series on a cliffhanger this means that the next episode will be extremely popular because the audience want to know what happens next. The main reason that New Years Eve was so popular because it was influenced by the media because it is a free fireworks show. This is effective because it shows how influential the media are and how they influence what people watch on TV.

3. Short films have to be more creative when using data because they are not as popular as main stream programming. For example, agencies such as Barb analyse data through how many views the program got. On the other hand with short film it is very rare that you see them on TV. This is effective because it is hard to analyse the data of short films because they are never on mainstream Chanel. Therefore the solution to this is to use other data to analyse short films. For example, Facebook and YouTube hits. This is effective because it can increase the popularity reported on short films as it is a corrects statistic.

4. Short film directors are interested in RAJAR data because they use the radio to advertise. For example, it is unlikely a shot film will be advertised on TV because it costs to much for the director. Therefore they will appear on a talk show to advertise their show. This is effective because after the show they might use RAJAR to see how popular their talk show is. This could lead to the film getting more views due to how popular his show is.