My documentary is financially viable because their is not many expenses I have to worry about. For example, with the distribution the cost of putting my documentary on TV can cost anywhere up to £750,000 and that is not financially viable. However, the cost of uploading my video to YouTube is free and this is financially viable because I am on a very tight budget.
I have the necessary skills for the production. For example, the equipment in the school I have available to me in the school are cameras and post-production equipment. The cameras are useful because they are at a good standard and I am familiar with them. This is effective because I will not waste time learning to use another camera. The post-production equipment is useful because they are of a high quality and I know how to use them already. This is also useful because equipment like this can cost somewhere in the thousands. However, it is available to me for free as I am a student.
I have some skills in editing with the mac books that we have located in are school. This is useful because I will not have to waste time learning about how to edit my documentary. However, when it comes to the AVID systems we have in the school, I may have to ask an A-Level student or a member of staff how to use the editing system then this will become viable.
The most important part I will need help with is the post-production stage because I am quite inexperienced with using it. For example, I do not know how to add cuts into my documentary with the AVID system. This is effective because I will waste time not knowing what I am doing. This problem can be solved by asking a more experienced sixth former who has used this equipment several times. This is effective because it will save time and still make my project still viable.
Overall, I think that I do have time to produce the product because when it comes down to it, it will averagely take 5 days to film as-well as 5 days to edit. This is effective because it will take ten days to produce which is really quick for documentaries.
Saturday, 30 January 2016
Thursday, 28 January 2016
Placement
Publication, broadcast, webcast, podcast, audience
Placement
Webcast is probably the best way to distribute Fivestar's documentary because of my target audience. For example, my target audience is 14-18 year olds and they watch stuff online more that actual television. This is effective because I will not waste money on the cost to distribute to TV. The cost of producing a professional webcast can cost anywhere between £5000-£7000, this is significantly cheaper than distributing it on TV. This is better than the other ways because it is one of the cheapest options and one of the most effective because most of my target audience watch TV online rather than on TV.
This is significantly better than distributing on TV because it is cheaper and more effective. For example, it averagely costs around £5000-£7000. Where as, it costs anywhere up to £50,000 to distribute it on TV. Webcasts are better for Fivestar because most of their target audience watch TV on the internet rather than actual TV. This is effective because it is not only cheaper but will increase their profit.
Bibliography
"Google Answers: Cost Of Webcast Production". Answers.google.com. N.p., 2016. Web. 9 May 2016.
N.p., 2016. Web. 9 May 2016.
Placement
Webcast is probably the best way to distribute Fivestar's documentary because of my target audience. For example, my target audience is 14-18 year olds and they watch stuff online more that actual television. This is effective because I will not waste money on the cost to distribute to TV. The cost of producing a professional webcast can cost anywhere between £5000-£7000, this is significantly cheaper than distributing it on TV. This is better than the other ways because it is one of the cheapest options and one of the most effective because most of my target audience watch TV online rather than on TV.
This is significantly better than distributing on TV because it is cheaper and more effective. For example, it averagely costs around £5000-£7000. Where as, it costs anywhere up to £50,000 to distribute it on TV. Webcasts are better for Fivestar because most of their target audience watch TV on the internet rather than actual TV. This is effective because it is not only cheaper but will increase their profit.
Bibliography
"Google Answers: Cost Of Webcast Production". Answers.google.com. N.p., 2016. Web. 9 May 2016.
N.p., 2016. Web. 9 May 2016.
Monday, 25 January 2016
audience research
Audience classification (socio-economics), geodemographic, ethnographic, age, gender, sexual orientation, occupation, education, media preferences product preferences buying patterns
Socio economics
I am studying youth crime in Banstead, part of this process is to understand the socio economical background of my audience. Social economics is the social science that studies how economic activity affects and is shaped by social processes. My target audience is 16-18 year olds. This has been influenced by my research that showed me unemployment in this age group in Surrey is 77.9%. This may be a leading factor in youth crime. Furthermore, they are more likely to have the time to watch my documentary give their free time.
Geodemographic
This is research that combines demographics (what makes you) and psychographics (your personality) and Geographic’s (the area you live in). Geodemographic research combines demographics, this is what makes you. For example, your age or gender. It also has psychographics, this is your personality. Finally the last trait it combines is geographic this is the area you live in. This main audience of my documentary will be the parents of the teenagers in Banstead. Geodemographic research applies to this because the parents will be curious about what their children get up to when they’re not around.
Psychographics
Psychographics are the measurements of your personality. My target audiences psychographics might be that they thing that the children are well behaved and they think this documentary might prove that. Another example is that that have a stereotypical view on teenagers and my documentary might change their view or confirm it.
Ethnographics
This is the word that describes cultures where they live and how they live. This is also to understand their way of life. Ethnographics is the type of research that analyses the culture of which a person comes from. It looks at where they live and how they live also, it is to understand their way of life. This effects my documentary because it is about youth crime in Banstead. For example, a Banstead native may disagree with the crime I am listing because from his generation the crime that used to happen were a lot worse.
Basics
My primary audience are the parents of teenagers in Banstead as they might be curious and interested in what their child is up to when they are not watching what they are doing. There occupation may affect this because some people may work with children and have a completely different view to someone who works in a office and never works with children. My secondary audience are the teenagers their gender may effect this because the crime mostly involve teenage boys.
Media and Product Preferences
This is the things my target audience use as well as the products they prefer to buy. This can be affected by the people they are around. For example, a teenager buys a new phone and shows it to his friend group this will then influence the friend group to buy the phone as they think it is cool to have. This is effective for my documentary because I can spread the word to increase popularity.
Buying Patterns
This is the pattern in which people buy things. For example, someone will buy a new phone if everyone else has it because it will increase their popularity among piers. This is useful for my documentary because I can use these to promote my films.
Bibliography:
Mirror, S. (2016) Which areas of east Surrey have the lowest rates of employment? Available at: http://www.surreymirror.co.uk/Surrey-boasts-highest-employment-rate-South-East/story-28616665-detail/story.html (Accessed: 19 April 2016).
In-line Citation:
(Mirror, 2016)
Socio economics
I am studying youth crime in Banstead, part of this process is to understand the socio economical background of my audience. Social economics is the social science that studies how economic activity affects and is shaped by social processes. My target audience is 16-18 year olds. This has been influenced by my research that showed me unemployment in this age group in Surrey is 77.9%. This may be a leading factor in youth crime. Furthermore, they are more likely to have the time to watch my documentary give their free time.
Geodemographic
This is research that combines demographics (what makes you) and psychographics (your personality) and Geographic’s (the area you live in). Geodemographic research combines demographics, this is what makes you. For example, your age or gender. It also has psychographics, this is your personality. Finally the last trait it combines is geographic this is the area you live in. This main audience of my documentary will be the parents of the teenagers in Banstead. Geodemographic research applies to this because the parents will be curious about what their children get up to when they’re not around.
Psychographics
Psychographics are the measurements of your personality. My target audiences psychographics might be that they thing that the children are well behaved and they think this documentary might prove that. Another example is that that have a stereotypical view on teenagers and my documentary might change their view or confirm it.
Ethnographics
This is the word that describes cultures where they live and how they live. This is also to understand their way of life. Ethnographics is the type of research that analyses the culture of which a person comes from. It looks at where they live and how they live also, it is to understand their way of life. This effects my documentary because it is about youth crime in Banstead. For example, a Banstead native may disagree with the crime I am listing because from his generation the crime that used to happen were a lot worse.
Basics
My primary audience are the parents of teenagers in Banstead as they might be curious and interested in what their child is up to when they are not watching what they are doing. There occupation may affect this because some people may work with children and have a completely different view to someone who works in a office and never works with children. My secondary audience are the teenagers their gender may effect this because the crime mostly involve teenage boys.
Media and Product Preferences
This is the things my target audience use as well as the products they prefer to buy. This can be affected by the people they are around. For example, a teenager buys a new phone and shows it to his friend group this will then influence the friend group to buy the phone as they think it is cool to have. This is effective for my documentary because I can spread the word to increase popularity.
Buying Patterns
This is the pattern in which people buy things. For example, someone will buy a new phone if everyone else has it because it will increase their popularity among piers. This is useful for my documentary because I can use these to promote my films.
Bibliography:
Mirror, S. (2016) Which areas of east Surrey have the lowest rates of employment? Available at: http://www.surreymirror.co.uk/Surrey-boasts-highest-employment-rate-South-East/story-28616665-detail/story.html (Accessed: 19 April 2016).
In-line Citation:
(Mirror, 2016)
Sunday, 24 January 2016
Evaluating the controlled observation
I conducted a controlled observation to monitor behaviour and reveal truths about youth crime in the Banstead Area. I chose this method over natural participant observations because I was in full control and I did not have to wait around until someone was willing to participate. This is effective because with controlled observation I was able to sit the candidate down and show them what I am expecting of them. I also chose this method over participant observation because with this you can be accused of forcing them to participate which could lead to people not believing my findings.
Darren Brown used a behaviour observation to study how many people follow the rules around them. During the ‘Trick or Treat’ episode on Channel 4 Darren Brown placed a hole on the wall with the sign “don’t look through the hole”. Darren Brown would then observe from afar and see whether people would look through the hole. These people were measured on looking at the hole, talking about the hole and obviously looking through the hole. This gave me the foundations in which I could create my own controlled observation. I wanted to observe young people behaviour and their willingness to follow the rules. Therefore, I would place a useless red button on the table of The Beacon Sixth Form with the words “don’t press” on it. I would then observe from a table hidden away and see if anyone would press it. I would observe people focusing on the button, people talking about the button and people pressing the button.
Reliability of my checklist was key in order to successfully understand the results I would get from this observation. One in which I could prove the reliability of my checklist was to train someone on my table about what I am doing and how I am measuring this. This is effective because if both of us get the same results then it is more reliable because it shows that both of us understood what we were researching. Another example that might affect the reliability of my checklist is the wording of the observations. For example, I could monitor looking at button and staring at the button. This affects the reliability because it difficult for people to distinguish the difference between looking and staring. I could improve this by rewording the checklist.
In future I can make my research more valid by ensuring that I have no biases when observing the people. For example, the main bias I had during the observation is that I thought the young people would just press the button without even thinking in order to make their mates laugh. This is effective because some of the people may not have done that and due to that the research may be more bias to the fact they pressed because they thought it was funny.
The strengths of this type of observation is that it is completely controlled. This is effective because I will be in control and I will not have to wait for people to participate. The disadvantage of this type of research is that I can be accused for forcing the matter on to people which can be seen as bias.
With the research I gathered I found that a lot of people kept talking about the button which was rated as 5. I found that actually very few people actually pressed the button with an overall rating of 2. I can conclude from this that not every teenager will commit crimes. This is effective because it lets me know that I shouldn’t automatically associate teenagers with crime.
This research has furthered my documentary by supplying me with more research. This research will be used in my documentary to help show what teenagers get up to in their spare time.
Darren Brown used a behaviour observation to study how many people follow the rules around them. During the ‘Trick or Treat’ episode on Channel 4 Darren Brown placed a hole on the wall with the sign “don’t look through the hole”. Darren Brown would then observe from afar and see whether people would look through the hole. These people were measured on looking at the hole, talking about the hole and obviously looking through the hole. This gave me the foundations in which I could create my own controlled observation. I wanted to observe young people behaviour and their willingness to follow the rules. Therefore, I would place a useless red button on the table of The Beacon Sixth Form with the words “don’t press” on it. I would then observe from a table hidden away and see if anyone would press it. I would observe people focusing on the button, people talking about the button and people pressing the button.
Reliability of my checklist was key in order to successfully understand the results I would get from this observation. One in which I could prove the reliability of my checklist was to train someone on my table about what I am doing and how I am measuring this. This is effective because if both of us get the same results then it is more reliable because it shows that both of us understood what we were researching. Another example that might affect the reliability of my checklist is the wording of the observations. For example, I could monitor looking at button and staring at the button. This affects the reliability because it difficult for people to distinguish the difference between looking and staring. I could improve this by rewording the checklist.
In future I can make my research more valid by ensuring that I have no biases when observing the people. For example, the main bias I had during the observation is that I thought the young people would just press the button without even thinking in order to make their mates laugh. This is effective because some of the people may not have done that and due to that the research may be more bias to the fact they pressed because they thought it was funny.
The strengths of this type of observation is that it is completely controlled. This is effective because I will be in control and I will not have to wait for people to participate. The disadvantage of this type of research is that I can be accused for forcing the matter on to people which can be seen as bias.
With the research I gathered I found that a lot of people kept talking about the button which was rated as 5. I found that actually very few people actually pressed the button with an overall rating of 2. I can conclude from this that not every teenager will commit crimes. This is effective because it lets me know that I shouldn’t automatically associate teenagers with crime.
This research has furthered my documentary by supplying me with more research. This research will be used in my documentary to help show what teenagers get up to in their spare time.
Tuesday, 19 January 2016
Market research
Market Research
Product market, competition, competitor analysis advertising placement advertising effectiveness
Product Market
Product market is about making your products accessible for your costumers. We do this because it satisfy are costumers and makes them happy. This applies to me because I can see if the audience likes the name of film.
E.g. is my documentary name “Straight Outta of Banstead” better than these other youth crime documentary names?
Jailbird
Young Kids, Hard Time
Juvenile Justice
Yes: ////////
No:
100% of the people I asked said that my name is better than the other real documentary names. This is effective because my name is better than other names.
Competition
This applies to my short documentary because I need to understand my competitors and improve on my own work to stand up with them. For example the documentary Young Kids, Hard time is a documentary about teenage criminals I can improve on this by making sure my audience can relate to the people I am documenting about.
Competitor Analysis
Advertising Placement
The one product that teenagers might be into is Red Bull. But I will not have the budget to pay for this to be in documentary. Therefore, I can solve this buy using a cheap energy drink from the corner shop. This is effective because it is not a massive brand but it is easily recognizable for Banstead teenagers, which could still make my documentary popular. I recognize that if this was shown on a public broadcast channel then I would have to hide branding as they do not have commercial rights.
Product market, competition, competitor analysis advertising placement advertising effectiveness
Product Market
Product market is about making your products accessible for your costumers. We do this because it satisfy are costumers and makes them happy. This applies to me because I can see if the audience likes the name of film.
E.g. is my documentary name “Straight Outta of Banstead” better than these other youth crime documentary names?
Jailbird
Young Kids, Hard Time
Juvenile Justice
Yes: ////////
No:
100% of the people I asked said that my name is better than the other real documentary names. This is effective because my name is better than other names.
Competition
This applies to my short documentary because I need to understand my competitors and improve on my own work to stand up with them. For example the documentary Young Kids, Hard time is a documentary about teenage criminals I can improve on this by making sure my audience can relate to the people I am documenting about.
Competitor Analysis
Advertising Placement
The one product that teenagers might be into is Red Bull. But I will not have the budget to pay for this to be in documentary. Therefore, I can solve this buy using a cheap energy drink from the corner shop. This is effective because it is not a massive brand but it is easily recognizable for Banstead teenagers, which could still make my documentary popular. I recognize that if this was shown on a public broadcast channel then I would have to hide branding as they do not have commercial rights.
Sunday, 17 January 2016
Production Research
Resources and Costs
These include: Personnel, Talent, Finance, Suppliers, Facilities, Locations and Logistical Support.
Personnel/Crew:
The website I found said it can supply me with a 2-man camera crew. This includes a HD camera operator and a experienced sound recorder with his own equipment for the total cost of £505. This is effective for making my short film documentary because I am on a tight budget and I need to save money where I can and this is a relatively cheap crew.
Talent:
The website I used supplied me with a multiple choice of actors. For the voice over of my documentary I Selected Tommie G. He has 7 stars and a 100% like rating and the best bit he costs only £26 a hour. This is effective for my short film because I am on a tight budget, so I need to cut costs where I can.
Finance:
The research I conducted concluded that the cheapest I could make a documentary was £600 a minute. However, this is still way out of my price range so I am going to have to make serious cut backs. This is effective because it means that I am working under the cheapest budget recommended.
Suppliers:
The camera I would most likely use is the Sony PMW-300 Camera Hire, it costs £115 a day, it also comes with a tripod free of charge. The total cost of the 5-days will be £575. The sound recorder I would use is a Sennheiser MKH-416 Boom Microphone and housing and this costs £23 a day, so the cost of using it for 5-days will be £115. This is effective because I am over the £600 recorded budget so I will need to make cuts.
Facilities:
The I am filming in is The Beacon School. The facilities this location has is a fully accessible media suite which includes editing equipment (AVID Software) and camera gear. This is effective because as a student movie I have very little finances, so I need to make savings. This area also includes a countless number of teenagers and as I am making a documentary about teenage crime this links hand in hand.
Location:
The location I will mostly be filming is the Skate Ramps by Piquets Way. The reason I chose this location is because it is rumored to be where most teenagers with a criminal record hang out with their friends. This is effective because my documentary is about teenage crime in Banstead.
Logistical Support:
The company I looked at said they will supply decent arrivals, arrange transportation, arranage housing and they guarantee client safety. This is effective because they offer helpful services and I could use them to transport my equipment safely.
Bibliography:
Hire a camera operator or film crew (no date) Available at: http://www.londonvideocamerahire.co.uk/camera-crew/ (Accessed: 3 May 2016).
In-line Citation:
(Hire a camera operator or film crew, no date)
Inc, P. (2008) Hire Tommie G. On PeoplePerHour. Available at: http://www.peopleperhour.com/freelancer/tommie/actor-and-voiceover-artist/769430 (Accessed: 3 May 2016).
In-line Citation:
(Inc, 2008)-
How much does a documentary cost to make? (2013) Available at: http://windsky.com.au/how-much-does-a-documentary-cost-to-make-four-factors-which-can-influence-cost/ (Accessed: 4 May 2016).
In-line Citation:
(How much does a documentary cost to make?, 2013)
2016, M. (2014) Sound equipment hire. Available at: http://www.mediadoghire.com/sound-equipment-hire (Accessed: 4 May 2016).
In-line Citation:
(2016, 2014)
The beacon school (no date) Available at: https://www.google.co.uk/maps/place/The+Beacon+School/@51.3151422,-0.220391,129m/data=!3m1!1e3!4m2!3m1!1s0x4875e2e61d538313:0xbb320f62c24149db (Accessed: 4 May 2016).
In-line Citation:
(The beacon school, no date)
2016 (1997) Private security & logistical support - film production & tours. Available at: http://gavindebecker.com/our_services/protective_security/private_security_for_film_productions/ (Accessed: 4 May 2016).
In-line Citation:
(2016, 1997)
These include: Personnel, Talent, Finance, Suppliers, Facilities, Locations and Logistical Support.
Personnel/Crew:
The website I found said it can supply me with a 2-man camera crew. This includes a HD camera operator and a experienced sound recorder with his own equipment for the total cost of £505. This is effective for making my short film documentary because I am on a tight budget and I need to save money where I can and this is a relatively cheap crew.
Talent:
The website I used supplied me with a multiple choice of actors. For the voice over of my documentary I Selected Tommie G. He has 7 stars and a 100% like rating and the best bit he costs only £26 a hour. This is effective for my short film because I am on a tight budget, so I need to cut costs where I can.
Finance:
The research I conducted concluded that the cheapest I could make a documentary was £600 a minute. However, this is still way out of my price range so I am going to have to make serious cut backs. This is effective because it means that I am working under the cheapest budget recommended.
Suppliers:
The camera I would most likely use is the Sony PMW-300 Camera Hire, it costs £115 a day, it also comes with a tripod free of charge. The total cost of the 5-days will be £575. The sound recorder I would use is a Sennheiser MKH-416 Boom Microphone and housing and this costs £23 a day, so the cost of using it for 5-days will be £115. This is effective because I am over the £600 recorded budget so I will need to make cuts.
Facilities:
The I am filming in is The Beacon School. The facilities this location has is a fully accessible media suite which includes editing equipment (AVID Software) and camera gear. This is effective because as a student movie I have very little finances, so I need to make savings. This area also includes a countless number of teenagers and as I am making a documentary about teenage crime this links hand in hand.
Location:
The location I will mostly be filming is the Skate Ramps by Piquets Way. The reason I chose this location is because it is rumored to be where most teenagers with a criminal record hang out with their friends. This is effective because my documentary is about teenage crime in Banstead.
Logistical Support:
The company I looked at said they will supply decent arrivals, arrange transportation, arranage housing and they guarantee client safety. This is effective because they offer helpful services and I could use them to transport my equipment safely.
Bibliography:
Hire a camera operator or film crew (no date) Available at: http://www.londonvideocamerahire.co.uk/camera-crew/ (Accessed: 3 May 2016).
In-line Citation:
(Hire a camera operator or film crew, no date)
Inc, P. (2008) Hire Tommie G. On PeoplePerHour. Available at: http://www.peopleperhour.com/freelancer/tommie/actor-and-voiceover-artist/769430 (Accessed: 3 May 2016).
In-line Citation:
(Inc, 2008)-
How much does a documentary cost to make? (2013) Available at: http://windsky.com.au/how-much-does-a-documentary-cost-to-make-four-factors-which-can-influence-cost/ (Accessed: 4 May 2016).
In-line Citation:
(How much does a documentary cost to make?, 2013)
2016, M. (2014) Sound equipment hire. Available at: http://www.mediadoghire.com/sound-equipment-hire (Accessed: 4 May 2016).
In-line Citation:
(2016, 2014)
The beacon school (no date) Available at: https://www.google.co.uk/maps/place/The+Beacon+School/@51.3151422,-0.220391,129m/data=!3m1!1e3!4m2!3m1!1s0x4875e2e61d538313:0xbb320f62c24149db (Accessed: 4 May 2016).
In-line Citation:
(The beacon school, no date)
2016 (1997) Private security & logistical support - film production & tours. Available at: http://gavindebecker.com/our_services/protective_security/private_security_for_film_productions/ (Accessed: 4 May 2016).
In-line Citation:
(2016, 1997)
Saturday, 16 January 2016
Secondary Research- qualitative research that analyses forum posts
The first forum that i found that supports Banstead youth is a from a website called followfollow.com. This supports Banstead youth because this particular football team has an under 18 side, so this means that they post regular updates about the teams. The advantage about this forum is that it is keeping kids out of crime. This is effective because crime is a serious issue with the statistic rising. The second forum that i will be looking at is a forum on single mums meeting up. Underage pregnacy is a serious issue in Banstead with the statistic rising. This is effective because this forum shows support for all the single mums and they can meet up a socialize.
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